Posted by: Örjan Hedman

Campaign: How can we create a supportive sustainable circular business infrastructure?

The main hindrance to sustainable circular business models is that they stem from an entirely different area of values than linear business models do (S. Swartz, Theory of basic human values). In order to support the type of values that allow us to see the benefits of sustainable business models (universalism values), we need to remodel the areas that shape human values to the largest extent - schools and workplaces. Strengthening the democratic influence (or employee autonomy) in both private and public workplaces will have that effect. This can be achieved through legislation and/or by information.