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AMPHIBIANS IN DANGER

Amphibians are the most endangered class of vertebrates on the planet – more than mammals, fish, birds, or reptiles. 41% of amphibians are in danger of being completely wiped out – that includes frogs, toads, newts, salamanders, and caecilians. In fact, more than 200 species of frogs have gone extinct in the past few decades. The two biggest causes of this global die-off are habitat destruction and the chytrid fungus (Batrachochytrium dendrobatidis), both of which have been made more lethal by human activity. We are now at a turning point because amphibians, like bees, play a critical role in preventing ecological collapse. 

How can we raise awareness and drive action about the plight of amphibians?

What would make politicians and philanthropists more concerned about frogs and their relatives?

What kind of business models can help conserve the wetlands that are home to amphibians?

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